Wacky, weird, and wonderful…

As the housing market continues to recover, buyers, sellers, designers, and developers around the world are trying out some interesting new ideas intended to help boost sales, says Vera Gibbons on www.zillow.com.

Some examples include:

  • Try before you buy: agents are now letting some qualified, serious buyers spend the night or even a few days in the home they are interested in buying. It’s a highly unusual strategy, but it could help wavering buyers make a decision, and is catching on.
  • Pampered pets: builders are getting more creative with the extras by taking pet friendly to a new level, and offering designer kennels, pet washrooms, and in some gated developments, a pet-care service that will walk, groom, and even arrange “play dates” for residents’ dogs.

Dog groomer

  • Make me move: US sellers in areas where there is a shortage of homes for sale are capitalising on the fact by publishing their “fantasy” price — the price it would take to persuade them to sell, on Zillow’s Make Me Move® site.
  • Right in the closet: architects and home designers are responding to a growing demand for master-suite walk-in cupboards or dressing rooms with the feel of a luxury boutique – completed with illuminated hanging rails, compartmentalised storage, shoe walls, vanity areas, and a chaise longue or two. 

What do you think about these tactics – do any of them appeal to you? What else would you suggest?


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