Don’t let the holidays put you off
Are you having trouble convincing sellers to let you list and market their properties in the holiday season? And are you half-persuaded that potential buyers will be too busy eating, entertaining and soaking up the sun to visit your show houses?
Well, you might like to know that several studies have now shown that homes listed in November, December and January are more likely to sell, more likely to sell quickly and more likely to attract offers at close to the asking price.
Agents are divided on the reasons for this but some of the factors in favour of a holiday-time listing are:
- There is less competition from other listings;
- Those who are looking at properties during the holiday season are more likely to be serious buyers and not “browsers”;
- Families looking for a new home have the opportunity to visit show homes together during the holidays;
- Most of those relocating for work reasons do so at the end of the year, and they are generally keen to find a new home before their new job starts or before the new school terms starts for their children in January – especially if they have already sold their existing property in anticipation of the move;
- Those who are buying property as an investment often wish to complete a purchase transaction before the end of the financial year in February for accounting or tax purposes.
So the message is clear: Don’t stop looking for listings now, even if it feels like the rest of the country is already on holiday. At the very least, your efforts will pay off in January when you already have stock to sell on your books and everyone else is just getting back to work and scrambling for listings.
And even better – and very likely – is that you will notch up some sales in the next six weeks and make the season extra festive for both the sellers and yourself.